How to Chef,
With Eddie Huang
Content: How To
Role: Senior Creative
Confucius said "Obey Your Parents" but Eddie Huang says "Obey Your Thirst".
Sprite empowered young adults by transforming their neighborhood's corner store into a place where they could meet their role-models across different passion points.
Vice's food vertical, Munchies, brought in chef Eddie Huang for a special cooking lesson on how to make oxtail soup and (most importantly) on how to follow one's passion.
- Creative partner: Charlotte Japp
- Producer: Amanda Naseem