Obey Your Thirst

Content: How To

Client: Sprite

Publisher / Agency: Vice / Wieden+Kennedy

Role: Senior Creative


Confucius said "Obey Your Parents" but Eddie Huang says "Obey Your Thirst".

Sprite empowered young adults by transforming their neighborhood's corner store into a place where they could meet their role-models across different passion points.

Vice's food vertical, Munchies, brought in chef Eddie Huang for a special cooking lesson on how to make oxtail soup and on how to follow your passions.