Obey Your Thirst
Content: How To
Publisher / Agency: Vice / Wieden+Kennedy
Role: Senior Creative
Confucius said "Obey Your Parents" but Eddie Huang says "Obey Your Thirst".
Sprite empowered young adults by transforming their neighborhood's corner store into a place where they could meet their role-models across different passion points.
Vice's food vertical, Munchies, brought in chef Eddie Huang for a special cooking lesson on how to make oxtail soup and on how to follow your passions.
- Creative partner: Charlotte Japp
- Producer: Amanda Naseem