Cooking
How To With Eddie Huang

Content: Branded, Tutorial

Client: Sprite

Agency/Publisher: Vice

Role: Creative Director

Confucius said "Obey Your Parents", Eddie Huang says "Obey Your Thirst".

In 2016, Sprite empowered kids by transforming their neighborhood's corner store into a place where they could meet their role-models across different passion points.

Vice food's vertical, Munchies, took care of the food part and brought in chef Eddie Huang for a special cooking lesson where he taught kids how to cook oxtail soup and, most importantly, how to follow their passion.