How To With Eddie Huang
Content: Branded, Tutorial
Role: Creative Director
Confucius said "Obey Your Parents", Eddie Huang says "Obey Your Thirst".
In 2016, Sprite empowered kids by transforming their neighborhood's corner store into a place where they could meet their role-models across different passion points.
Vice food's vertical, Munchies, took care of the food part and brought in chef Eddie Huang for a special cooking lesson where he taught kids how to cook oxtail soup and, most importantly, how to follow their passion.
- Creative partner: Charlotte Japp
- Producer: Amanda Naseem