Romain Thomassin

director | creative

romain@romthom.com

The Brisktape

Branded Content | 3’18” | 2017
Role: Director | Creative Director
Client: Brisk | Pepsico
Agency: VICE

Emerging hip hop producers, Erick the Architect, Phony PPL and Josh Pan, created three tracks inspired by the Brisk iced-tea cans’ design.

The Brisktape was released on VICE's music vertical, Noisey, along with short "Behind the Tracks" documentaries following each talent in their creative process.

The three Brisk characters that inspired the tracks also came to life in mini-music videos made by the studio behind Fox's "ADHD" animation block.