"U O Me"

Content: Social videos, Comedy

Client: Zelle (Mobile Payment App)

Agency: Vice Brand Studio

Role: Director, Writer

It’s always embarrassing to remind your friends that they owe you money.

However, these short videos take the “you owe me” line to new heights, featuring real people asking their friends to pay them back in the most unexpected way.

Released on Facebook through Vice Money and Zelle sponsored posts, the videos generated more than three million views and thousands of hilarious comments.