"U O Me"
Content: Social videos, Comedy
Client: Zelle (Mobile Payment App)
Agency: Vice Brand Studio
Role: Director, Writer
It’s always embarrassing to remind your friends that they owe you money.
However, these short videos take the “you owe me” line to new heights, featuring real people asking their friends to pay them back in the most unexpected way.
Released on Facebook through Vice Money and Zelle sponsored posts, the videos generated more than three million views and thousands of hilarious comments.
- Creative partner: Joe Burger
- DP: Connor Murphy
- Producer: Sara Intrator
- Associate Producer: Karely Perez Cruz
- Editor: Ryan Harrington