A Never-Ending Story
Content: Documentary, Live Event, Scripted
Client: Hard Rock Cafe
Publisher: Vice / Livenation TV
Role: Writer / Senior Creative
Hard Rock Cafe wanted to reconnect with a younger generation and impact music culture beyond just music memorabilia.
Extreme by nature and living beyond any music genre, the encore was a powerful musical expression to tap into.
Inspired by this moment when anything can happen on stage, "Encore" is a global music platform with cultural video content and live music components, all dedicated to never-ending music.
- Creative Directors: Alex Moulton, Rory McHarg
- Associate Producers: Madeleine Morlet, Jodi Sussman