Content: Doc, Live Event, Scripted

Client: Hard Rock

Publisher: Vice / Livenation TV

Role: Writer, Senior Creative

Hard Rock wanted to reconnect with a younger generation and impact music culture beyond just music memorabilia.

Extreme by nature and living beyond any music genre, the encore was a powerful musical expression to tap into.

Inspired by this moment when anything can happen on stage, "Encore" is a global music platform with cultural video content and live music components, all dedicated to never-ending music.