Content: How-To, Instagram Videos
Client: Johnnie Walker
Role: Director, Writer
How to not do basic cocktail how-to's for the holiday season?
Instead of just filming a mixologist behind a bar, we mixed Johnnie Walker with typical "holiday sounds".
The result came as ten macro cocktail videos with hyperreal sounds, vivid colors and festive motion graphics illustrating different holiday themes: a family dinner, a Chinese dragon dance, a New Year's Eve countdown, fireworks...
- Creative Director: Rory McHarg
- Art Director: Rodney Hazard