Content: How-To, Instagram Videos
Client: Diageo, Johnnie Walker
Role: Director, Senior Creative
How to not do basic coktail how-to's for the holiday season?
Instead of just filming a mixologist behind the bar, the idea was to mix Johnnie Walker with typical "holiday sounds".
The result came as ten macro cocktail videos with hyperreal sounds, vivid colors, a recuring bokeh effect and festive motion graphics illustrating multiple holiday themes: a family dinner, a Chinese dragon dance, a New Year's Eve countdown, fireworks... All transformed into creative cocktail drinks.