Holidays Mix

Content: How-To, Instagram Videos

Client: Johnnie Walker

Agency: Vice / Virtue

Role: Director, Writer

How to not do basic cocktail how-to's for the holiday season?

Instead of just filming a mixologist behind a bar, we mixed Johnnie Walker with typical "holiday sounds".

The result came as ten macro cocktail videos with hyperreal sounds, vivid colors and festive motion graphics illustrating different holiday themes: a family dinner, a Chinese dragon dance, a New Year's Eve countdown, fireworks...