The Brisktape
Content: Music, Animation, Short docs
Client: Pepsico / Brisk
Publisher: Vice / Noisey
Role: Creative Director
Emerging hip hop producers, Erick the Architect, Josh Pan and Phony PPL, created three tracks inspired by the characters on the Brisk tea cans.
The Brisktape was released on Vice's music vertical, Noisey, along with short "Behind the Tracks" documentaries following each talent in their creative process.
The three Brisk characters that inspired the tracks also came to life in mini-music videos made by the studio behind Fox's "ADHD" animation block.
- Creative partner: Tamara Sangdow
- DP: Hunter Robert Baker
- Animation: ADHD
- Producer: Abby Bralove